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Get a Bigger Picture for a Smaller Price: the Fujifilm A170
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Announcement Date:
22 July 2009
Fujifilm are proud to announce the launch of the new "A" Series compact camera: the A170. This model is a welcome addition to the extremely popular A-series range of easy-to-use, high quality yet cost-conscious compact cameras.
Just because this camera is affordable, it doesn't mean that compromises have been made on functionality or quality. As with other A series models, this camera is packed full of the technology you need to take a good picture. The 10 megapixel sensor on the A170 produces bright, detailed pictures of extraordinary high resolution and clarity.
The A170 performs well in low light and can shoot at up to ISO 1600. So if it's dull and dark, the smiles on your friends and families' faces will still dazzle!
Fantastic Good Looks
Remarkably thin at 21.9 mm, the new 10 megapixel model is available with a high gloss-double coated veneer finish to give this model outstanding good looks.
Panorama Mode
It is often difficult to capture the full beauty of a sweeping landscape or a picture of a large group of people, at a wedding for example. Now in the A170 you can easily create impressive panoramic photos. Panorama Mode captures and combines up to three consecutive shots seamlessly, making one large panoramic shot.
Automatic Scene Recognition
To make taking great images as easy as possible, the A170 has Scene Recognition AUTO, which cleverly detects a scene without needing to pre-select the mode on the camera. Fujifilm has developed proprietary technology which intelligently identifies and recognises 6 different scenes – Portrait, Landscape, Macro, Backlit Portrait, Night and Night Portrait. Once the scene in the frame has been detected, the camera will optimise the settings to capture the most stunning photo of your chosen subject. Portrait Mode works in conjunction with Face Detection technology to get the best possible portraits.
Picture Stabilisation Mode
Also featuring Fujifilm's Anti-Blur Mode, the A-series camera will allow you to wave goodbye to blurry pictures; this technology will produce pin-sharp pictures, time after time.
Power is Easy
Remembering to charge your batteries need never be a problem with this camera. Operating on two standard AA batteries, this camera has exceptional low power consumption, so no excuse to miss a shot.
Availability & Pricing
The A170 will be available from August 2009. Pricing will be announced nearer to the date of the launch.
Notes to Editors
*For up-to-date pricing, further information, images and products for review, please contact:
Katie Teesdale
Fujifilm UK Ltd
01234 572 101
07979 525398
kteesdale@fuji.co.uk
Lisa Graham
Fujifilm UK Ltd
01234 572 057
07778 477 815
lgraham@fuji.co.uk
Information about Fujifilm products, and high-resolution images, are also available at www.fujifilm.co.uk/presscentre.
Contact details for customers
For information about Fujifilm and its products, please visit: www.fujifilm.co.uk or call
0844 553 2322
About Fujifilm
Fujifilm is a global leader in imaging technology, products and services including digital cameras, photofinishing, digital storage and recording media, consumer and professional film, motion picture film, professional video, printing systems, medical imaging, office technology, flat panel displays and graphic arts. The company employs more than 73,000 people worldwide, with 178 subsidiaries stretching across four continents.
Uniquely placed to be a market leader in digital imaging, Fujifilm develops and manufactures its own sensors, lenses and processing technology. In addition to its production plants and R&D operations in Japan, the company has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and CTP printing plates, and has further factories in Brazil and China. It has a global turnover in excess of £13 billion.
In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 25 years. Fujifilm UK currently employs more than 450 people and has become one of the country's most popular photographic and imaging brands.
© 2009, Fujifilm UK Ltd. Specifications are subject to change.
DIGITAL CAMERA A170 |
|
Number of
effective pixels |
10.2 million pixels |
CCD sensor |
1/ 2.3-inchCCD |
Storage media |
Internal memory
(approx.10MB) / |
SD memory card/
SDHC memory card |
File format |
Still image : JPEG (Exif Ver. 2.2 ) |
(Design rule for Camera File system compliant /
DPOF-compatible) |
Movie : AVI (Motion JPEG ) with sound |
Number of
recorded pixels |
Still image:
3664 x 2748/ 3664x 2,442 / 2,592 x 1944 / 2,048 x 1,536 /1,600 x 1,200 / 640
X 480 pixels (A170) |
|
Lens |
Fujinon 3 x Optical zoom lens , F2.9(Wide) -
F5.2(Telephoto) |
Lens focal length |
f=5.7mm – 17.1mm,
Equivalent to 32-96mm on a 35mm camera |
Digital zoom |
Approx 5.7x(up to 17.1 x when combined with
optical zoom) |
Aperture |
(A170) F2.9–F5.5(wide) F5.2–F10(telephoto) |
|
Focus distance |
Normal : Wide
angle :Approx. 60cm/2.0 ft to infinity |
Telephoto :Approx. 60cm /2.0ft to infinity |
Macro: Wide Angle: Approx. 10cm/3.9 in to 70cm/2.3ft |
Telephoto-Angle: Approx. 35cm/1.1ft. To 70cm/2.3ft |
Sensitivity |
Auto/Equivalent
to ISO100/200/400/800/1600/ (Standard Output Sensitivity) |
Exposure control |
TTL 256-zones
metering |
Exposure mode |
Programmed AE |
Shooting modes |
Portrait,
Landscape, Sport, Night, Fireworks, Sunset, Snow, Beach, Party, Flower, Text, Baby, Anti-blur, Natural
Light, Movie, PANORAMA. |
Shutter speed |
(Auto mode) 1/4sec. to
1/1400sec., (All other modes) 8
sec. to 1/1400 sec. |
Continuous
shooting |
Top-3 |
Focus |
Auto focus
(Centre) |
White balance |
Automatic scene
recognition |
Preset (Fine,
Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), |
Fluorescent light
(Cool White), Incandescent light, |
Self-timer |
Approx. 10 sec./2
sec. |
Flash |
Auto flash |
Effective range:
(ISO AUTO) |
Wide-angle: approx. 0.6m /
2ft to
3.5 m /11.5ft |
Telephoto : approx. 0.6m/2ft to 2.0m/6.6 ft |
approx. 0.3m/1.0 ft to 0.8m/2.6 ft |
LCD monitor |
2.7-inch ,
approx.230,000 dots, TFT colours LCD monitor, approx. 96% coverage |
Movie recording |
640 x
480 pixels, 320 x 240 pixels, 30 frames/sec. with monaural sound |
Photography functions |
Scene recognition
Face detection), , Best framing, Frame No. memory |
Playback functions |
Face
detection, slide show, Multi-frame playback(with Micro Thumbnail ), Sorting by
date, Image rotate, Trimming. |
Video output |
NTSC / PAL
selectable |
Digital
input/output |
USB 2.0
Full-speed |
Power supply |
2x AA type
alkaline batteries(included), 2x AA type Ni-MH batteries (sold separately) |
Dimensions |
93(W)× 60(H)×
26.5 (D) mm/ 21.9(thinnest)excluding accessories and attachments) |
Camera weight |
Approx. 120g
(excluding accessories, batteries and memory card) |
Shooting weight |
Approx. 170 g
(excluding accessories, batteries and memory card) |
Accessories
included |
AA type alkaline
batteries×2 |
Hand Strap |
USB cable |
FinePix software
(CD-ROM) |
Owner's
manual(CD-ROM)
Use's Guide |
Optional
Accessories |
A / V Cable AV-C1 |
| |
|
*Specifications subject to change |
Memory Card Capacity and Image Quality / Size
| Modes |
Still image |
Movie |
| Number of recorded pixels |
3,664 x 2,748 |
3,664 x 2,442 |
2,592 x 1,944 |
2,048 x 1,536 |
1,600 x 1,200 |
640 x 480 |
Movie recording time |
| Quality |
JPEG FINE |
JPEG NORMAL |
JPEG |
JPEG |
JPEG |
JPEG |
JPEG |
VGA (30fps) |
QVGA (30fps) |
| Internal Memory (approx. 10MB) |
1 |
3 |
4 |
7 |
10 |
14 |
53 |
7sec. |
16sec. |
| SD memory card |
512MB |
95 |
190 |
210 |
370 |
510 |
690 |
2,540 |
6min. |
12min. |
| 1GB |
180 |
360 |
410 |
710 |
970 |
1,310 |
4,850 |
12min. |
28min. |
| 2GB |
370 |
730 |
820 |
1,430 |
1,950 |
2,630 |
9,710 |
25min. |
57min. |
| SDHC memory card |
4GB |
750 |
1,470 |
1,650 |
2,860 |
3,900 |
5,270 |
19,430 |
50min.* |
116min.* |
| 8GB |
1,510 |
2,950 |
3,300 |
5,720 |
7,800 |
10,550 |
38,860 |
100min.* |
229min.* |
- Actual number of frames and recording time varies depending on the type of memory card or shooting conditions.
- * A movie recording will stop automatically when the movie file size becomes approx. 2GB.
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