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Digital Cameras and Accessories
Quality With Economy: Fujifilm A100 and A150
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Announcement Date:
04 February 2009
Fujifilm are proud to announce the launch of two new 'A' series compact cameras – the A100 and the A150 – continuing the success of the hugely popular A-series range of fun, easy-to-use compact cameras.
Many people want a camera that's easy on the wallet, high on performance and user-friendly, but don't want to be confused by too many functions and settings. Fujifilm's new 'A' series compacts provide just that; basic, but highly-effective technology and great image quality, all within an elegant and stylish shell. The Fujifilm A100 and A150 are ideal compact cameras for families, grandparents and kids alike, or for anyone who is investing in their first digital camera.
These camera models may be extremely easy to use, but no compromises have been made on functionality. Both models feature a core specification of 10 Megapixels, high sensitivity settings up to ISO 1600 which means that even in challenging low-light conditions, such as cloudy and rainy weather the image quality still shines through. Fujifilm's famous Face Detection technology ensures that facial features remain sharp and beautifully exposed - it's so clever that it even instantly removes horrible red-eye. A value-range compact camera, the A100 and A150 also include Picture Stabilisation technology enabling you to say goodbye to blurry, fuzzy images, and say hello to pin-sharp, crystal clear images at the touch of a button. The A100 and A150 both include a high quality Fujinon 3x zoom, with an added 5.7x digital zoom. Combined, they offer an impressive and versatile 17.1x total zoom range. Why wait for the entertainment to come to you when you can shoot the action from where you stand?
Strike a Pose
For added peace of mind Fujifilm have included 14 useful pre-programmed scene modes. So, if you want to capture a photo of the perfect sand-castle being built switch the camera to "Beach" mode; drinks in the disco-bar with friends can be captured perfectly in "Party" mode. These clever Scene Positions mean that the camera automatically selects the appropriate shutter speed, exposure and white balance to suit the scene and guarantee the best picture possible. Sounds complicated, but with the Fujifilm A150 and A100 it's as easy as pushing a button. Maximum results, minimum effort.
For an even greater choice the A150 features an impressive 3" LCD screen, while the A100 features a 2.7" LCD screen.
In addition to stills, you can also create your own movies with sound. The A100 and A150's QVGA Movie Mode enable users to create their own 30 frames per second video clips in camera.
The A150 and A100 feature 20MB of internal memory, which is a great back-up storage option, so users can continue to shoot and save pictures even when the media card is full. What's more, the camera's low power consumption (operating on two standard AA batteries) means users will never miss out on capturing the action.
Again Fujifilm have produced two cameras that deliver three key features; excellent image quality, simple operation and enviable good looks, with a price tag that will put a smile on your face and money left in your wallet.
Features at a glance:
• 10 Megapixels
• 3x zoom and 5.7 digital zoom – total zoom range of 17.1
• Face Detection technology with automatic red-eye removal
• ISO 1600 sensitivity
• Picture Stabilisation mode
• Movie Mode with sound
• Powered by two AA batteries
• 14 scene modes
• A150 – 3" LCD screen
• A100 – 2.7" LCD screen
• 21.7mm thin
Availability & pricing
The A100 and A150 will be available from end of February. Pricing will be announced nearer to the date of the launch.
Notes to Editors
*For up-to-date pricing, further information, images and products for review, please contact:
Katie Teesdale
Fujifilm UK Ltd
01234 572 101
07979 525398
kteesdale@fuji.co.uk
Lisa Graham
Fujifilm UK Ltd
01234 572 057
07778 477 815
lgraham@fuji.co.uk
Information about Fujifilm products, and high-resolution images, are also available at www.fujifilm.co.uk/presscentre.
Contact details for customers
For information about Fujifilm and its products, please visit: www.fujifilm.co.uk or call
0870 084 1310
About Fujifilm
Fujifilm is a global leader in imaging technology, products and services including digital cameras, photofinishing, digital storage and recording media, consumer and professional film, motion picture film, professional video, printing systems, medical imaging, office technology, flat panel displays and graphic arts. The company employs more than 73,000 people worldwide, with 178 subsidiaries stretching across four continents.
Uniquely placed to be a market leader in digital imaging, Fujifilm develops and manufactures its own sensors, lenses and processing technology. In addition to its production plants and R&D operations in Japan, the company has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and CTP printing plates, and has further factories in Brazil and China. It has a global turnover in excess of £13 billion.
In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 25 years. Fujifilm UK currently employs more than 450 people and has become one of the country's most popular photographic and imaging brands.
© 2009 Fujifilm UK Ltd. Specifications are subject to change.
Model |
|
Number of effective pixels*1 |
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|
Storage media |
- Internal memory (Approx.20MB)
- SD memory card
- SDHC memory card*2
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File format |
- Still image:JPEG (Exif
Ver. 2.2*3)
-
- Movie: AVI (Motion JPEG )
with sound
(Design rule for Camera File system compliant / DPOF-compatible)
|
Number of recorded pixels |
Still image: 3,648 x 2,736(10M) / 3,648 x 2,432 (3:2 format) / 2,592 x 1,944 / 2,048 x 1,536 / 1,600 x 1,200 / 640 X 480
|
Lens |
Fujinon 3x optical zoom lens, F3.1 (Wide) - F5.6 (Telephoto)
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Lens focal length |
f=6.3 - 18.9mm, equivalent to 35.5 - 106.5mm on a 35mm camera
|
Digital zoom |
|
Aperture |
Wide: F3.1 / F7.8, Telephoto: F5.6 / F14.1
|
Focus distance (from lens surface) |
- Normal: Wide: Approx. 40cm/1.3ft. to infinity.
Telephoto: Approx. 40cm/1.3ft.
to infinity
-
- Macro: Wide: Approx. 10cm - 80cm / 3.9in. - 2.6ft.
Telephoto: Approx. 40cm
- 80cm / 1.3ft. - 2.6ft.
-
|
Sensitivity |
Auto / Equivalent to ISO100 / 200 / 400 / 800 / 1600 / (Standard Output Sensitivity)
|
Exposure control |
|
Exposure mode |
|
Shooting modes |
Portrait, Landscape, Sport, Night, Fireworks, Sunset, Snow, Beach, Museum, Party, Flower, Text, Baby, Anti-blur, Natural Light, Movie
|
Shutter speed |
(Auto mode) 1/4sec. to 1/2000sec., (All other modes) 8sec. to 1/2000sec.
|
Continuous shooting |
Top-3 (max. 1 frames/sec.)
|
Focus |
|
White balance |
Automatic scene recognition
Preset: Fine, Shade, Fluorescent light (Daylight),
Fluorescent light (Warm white), Fluorescent light (Cool white), Incandescent
light
|
Self-timer |
Approx. 10sec. / 2sec. delay
|
Flash |
Auto flash
Effective range (ISO AUTO):
Normal:
Wide: Approx. 50cm - 3.5m / 1.6ft. - 10.5ft.
Telephoto: Approx. 50cm - 2.0m
/ 1.6ft. - 5.9ft.
Macro:
Approx. 30cm - 80cm / 1.0ft. - 2.6ft.
Flash modes:
Red-eye removal OFF: Auto, Forced Flash, Suppressed Flash, Slow
Synchro.
Red-eye removal ON : Red-eye Reduction Auto, Red-eye Reduction & Forced
Flash, Suppressed Flash, Red-eye Reduction & Slow
Synchro
|
|
2.7-inch, Approx. 230,000 dots, TFT color LCD monitor, Approx. 96% coverage
|
|
3.0-inch, approx. 230,000 dots, Amorphous silicon TFT colours LCD monitor, approx. 97% coverage
|
Movie recording |
640 x 480 pixels / 320 x 240 pixels (30 frames/sec.) with monaural sound
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Photography functions |
Face Detection (with Auto red-eye removal), Framing guideline, Frame No. memory
|
Playback functions |
Face Detection (with Red-eye removal), Slideshow, Multi-frame playback (with Micro Thumbnail), Sorting by date, Image rotate, Trimming
|
Video output |
|
Digital interface |
|
| Power supply*4
|
2x AA type alkaline batteries (included), 2x AA type Ni-MH batteries (sold separately)
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Dimensions |
91.5(W) x 60.5(H) x 21.7(D)mm / 3.6(W) x 2.4(H) x 0.85(D)in. (excluding accessories and attachments)
|
Weight |
Approx. 124g/4.3oz. (excluding accessories, batteries and memory card)
|
- *1 Number of effective pixels: The number of pixels on the image sensor which receive input light through the optical lens, and which are effectively reflected in the final output data of the still image.
- *2 Please see the Fujifilm website to check memory card compatibility.
- *3 Exif 2.2 is a digital camera file format that contains a variety of shooting information for optimal printing.
- *4 Manganese dry, nickel-cadium and lithium AA batteries cannnot be used with this product.
Number of images / recording time
Number of recorded pixels |
3,648 x 2,736 |
3,648 x 2,432 (3:2) |
2,592 x 1,944 |
2,048 x 1,536 |
1,600 x 1,200 |
640 x 480 |
Movie recording time |
Quality |
JPEG FINE |
JPEG NORMAL |
JPEG |
JPEG |
JPEG |
JPEG |
JPEG |
VGA (30fps) |
QVGA (30fps) |
Internal Memory (approx. 20MB) |
3 |
7 |
8 |
13 |
19 |
26 |
90 |
13sec. |
31sec. |
| SD memory card |
512 MB |
95 |
190 |
210 |
350 |
480 |
640 |
2,220 |
6min. |
12min. |
| 1GB |
190 |
380 |
420 |
700 |
960 |
1,280 |
4,420 |
12min. |
28min. |
| 2GB |
390 |
760 |
860 |
1,400 |
1,930 |
2,580 |
8,850 |
25min. |
57min. |
| SDHC memory card |
4GB |
790 |
1,520 |
1,720 |
2,810 |
3,870 |
5,160 |
17,720 |
50min.* |
116min.* |
| 8GB |
1,590 |
3,060 |
3,450 |
5,650 |
7,780 |
10,370 |
35,560 |
100min.* |
229min.* |
Actual number of frames and recording time varies depending on the type of memory card or shooting conditions.
* Movie recording will stop automatically when the movie file size becomes approx. 2GB.
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