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FinePix A120: automatic satisfaction for all

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Announcement Date: 25 February 2004

Fujifilm today launches the FinePix A120, a camera designed to automate the complex areas of digital photography, whilst still producing high Fujifilm picture quality. With a shape unlike any camera that has gone before, the neat and innovative design makes it stand out from the crowd.

With a 3.1 million pixel effective resolution and movie recording capabilities, the FinePix A120 offers great functionality yet remains easy to use. Pleasant to hold and operate, with its rounded, compact shape, the FinePix A120 offers straightforward controls and menu options, ensuring this camera makes life easy for the intrepid photographer looking to make the leap to digital photography.

The FinePix A120 is small enough to slip into a jacket pocket or handbag, so it's never far away from the action. With both an optical viewfinder and high quality 1.5" TFT screen, users can easily take and review shots before adding them to their collection. Furthermore, a sliding cover protects the lens from being scratched by those stray objects that lurk in pockets and bags.

A camera designed to grow with the user, the FinePix A120 has the flexibility of three routes to viewing images. Equipped with a Video Out Socket for showing shots on a TV screen and PictBridge™ for printing directly without a computer, users can choose between having a hard copy photo album, a slide show on the big screen or simply saving favourite shots onto a PC/Mac.

Created with ease of use and convenience in mind, the FinePix A120 is powered by two AA Alkaline batteries.

FinePix A120 features at a glance:
  • 3.1 million effective pixels
  • Video Out socket – for non-computer users to review shots on their TV
  • PictBridge™ - for printing without a PC
  • Fast operation and simple to use, just point and shoot for lifelike images
  • Movie recording capabilities up to 10 frames per second (fps). Record up to 60 seconds (320x240 pixels) and up to 4 minutes (160x120 pixels) with a 16MB xD-Picture Card™ (included)
  • xD-Picture Card™ providing large storage capacity and low power consumption

    Adrian Clarke, Fujifilm's Director of Consumer Products, commented, "All too often people worry about getting to grips with new technology. Our aim was to create a camera that catered for the entry-level customer, making the experience of digital photography an enjoyable one.

    "The FinePix A120 has been designed to provide users with a camera equipped to take great pictures on 'auto' but with the option of experimenting with its full range of features, as they grow in confidence."

    Straight from the box
    The FinePix A120 is supplied with everything needed to start shooting straight from the box: two AA alkaline batteries, 16MB xD-Picture Card™, wrist strap, CD, USB and video cable.   The supplied software CD includes USB drivers, Fujifilm's FinePix Viewer for image browsing, and ImageMixer VCD2 for creating multimedia albums.

    Pricing and availability
    The FinePix A120 will be available from UK photographic retailers from April 2004.   Pricing will be announced nearer to the date of retail launch. Availability of this product will vary by country.

    © 2004, Fuji Photo Film (UK) Ltd. Specifications are subject to change.

    Fujifilm FinePix A120
    Specifications and features



    Number of effective pixels 3.1 million pixels
    CCD sensor 1 / 2.7-inch CCD
    Number of total pixels: 3.14 million pixels
    Number of recorded pixels Still image: 2,016 x 1,512 / 1,600 x 1,200 x 960 / 640 x 480 pixels
    Movie:
    320 x 240 pixels. 10 frames/sec.
    160 x 120 pixels. 10 frames/sec.
    File formats Still image: JPEG (Exif Ver 2.2)
    Movie AVI (Motion JPEG)
    Design rule for Camera File system compliant / DPOF-compatible
    Storage media xD-Picture Card™ (currently available in 16MB to 512MB capacities)
    Lens  Fujinon single focal lens F5.6
    Lens focal length Equivalent to 38mm on a 35mm camera
    Focus Fixed focus
    Focus distance Normal: 80cm to infinity
    Macro: 9cm - 12cm
    Shutter speed 1/ 2 to 1/2000 sec
    Aperture F5.6
    Sensitivity Auto (equivalent to ISO 125-200, flash off)
    Auto (equivalent to ISO 125-500, flash on)
    Exposure control 64-zone TTL metering
    Exposure modes Programmed AE
    White balance Automatic (7 positions selectable in manual mode)
    Viewfinder Real image optical, approx. 80% coverage
    LCD monitor 1.5" Amorphorus silicon TFT (approx. 62,000 pixels) Approx. 90% coverage
    Flash Automatic
    Effective range: Wide (0.8m-3.0m)
    Flash mode: Auto, Red-eye Reduction, Forced Flash, Suppressed Flash, Slow Synchro, Red-eye Reduction + Slow Synchro)
    Self-timer Approx. 10 sec.
    Video Out NTSC/PAL selectable
    Digital interface USB
    Printing PictBridge™ compatible
    Power source 2 x AA alkaline batteries (included)
    2 x Ni/MH rechargeable batteries (available separately) or
    AC power adapter (AC-3V) (optional)
    Dimensions 101.5 (W) x 50.8 (H) x 41.5 (D) mm
    Weight Approx. 120g (excluding batteries and media)
    Camera Functions
    Digital Zoom Approx. 3.1x (640 x 480 pixels), 1.6x (1,280 x 960 pixels), 1.3x (1,600 x 1,200 pixels)
    Movie recording 320 x 240 pixels: 10 frames/sec. up to 60 seconds
    160 x 120 pixels: 10 frames/sec. up to 240 seconds
    Without sound, AVI format (Motion JPEG)
    Playback Single frame (with max 12.6x Playback zoom), 9 multi-frame
    Accessories included
    • 16MB xD-Picture Card™
    • 2 x AA type alkaline batteries
    • Wrist strap
    • USB cable
    • Video cable
    • Owner's manual
    • CD-ROM
      • USB driver
      • FinePix Viewer
      • ImageMixer VCD2 for FinePix
    Optional accessories
    • xD-Picture Card™: 16, 32, 64, 128, 256, 512MB capacities currently available
    • PC Card Adapter (DPC-AD)
    • CompactFlash™ Card Adapter (DPC-CF)
    • USB Memory Card Reader (DPC-R1)
    • USB Pen Drive/xD-Picture Card™ reader (DPC-UD1)
    • Fujifilm 7-in-1 Memory Card Reader (DPR-71)
    • AC Power Adapter (AC-3V)
    • Rechargeable AA-type NiMH battery (2HR-3UF)
    • Ultra-fast charger with 6 x 2100mAh Ni-Mh batteries
    • Standard battery charger (BK-NH) with 2 x 1700 Ni-Mh batteries
    • Overnight charger with 4 x 1800mAh Ni-Mh batteries
    • Soft case

    Specifications are subject to change.

    Number of images stored – xD-Picture Card™

    Number of recorded pixels 2,016 x 1,512 2,016 x 1,512 1,600 x 1,200 1,280 x 960 640 x 480 Movie recording time
    Quality JPEG Fine JPEG Normal JPEG JPEG JPEG QVGA
    (10fps)
    I/4 QVGA
    (10fps)
    Image Data Size Approx. 1.5MB Approx. 760KB Approx. 630KB Approx. 470KB Approx. 130KB  
    16MB 10 20 25 33 122 98 sec. 5.6 min.
    32MB 20 41 50 68 247 199 sec. 11.3 min.
    64MB 42 82 101 137 497 6.6 min. 22.7 min.
    128MB 84 166 204 275 997 13.3 min. 45.5 min.
    256MB 169 332 409 550 1,997 26.7 min. 91.2 min.
    512MB 339 665 818 1,101 3,993 53.5 min. 182.5 min.

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