Conventional camera No blur - no 'noise'

A low light marvel

Photos taken in low light are the ones that are most likely to produce disappointing results. Limited flash range and direct light can mean the foreground is harshly lit and the background lost all together. If the flash isn't used at all, the image can suffer from digital interference called 'noise' as the sensor struggles to pick up all of the detail in the scene.

Moving images can be blurred as the camera keeps the shutter open for longer to allow as much light in as possible.

Fujifilm has put 70 years of experience in imaging into fine-tuning the light sensitivity and flash systems of its cameras and you perhaps wouldn’t normally expect a camera placed at such an affordable price point, to house such technology – but we can assure you - it does.

Baby mode 'Flower' mode

Ease of use

The camera is preset with an extensive selection of scene modes which make it ready to shoot anything from nightscapes, to portraits or ski slopes in an instant. These include 'beach', 'party' and 'fireworks' for optimum photography, no matter what the event. There's even a 'Baby' mode to ensure those all important pictures of baby's first years look spot-on, with skin tones faithfully reproduced.

Simply select a Scene Position that suits your situation and the FinePix J12 automatically selects the appropriate shutter speed, exposure and white balance to ensure that you get the most of your photography; more stunning pictures, less hassle.