
The Independent - November 2007
"Not only does this excellent compact have functions such as a speedy and efficient Face Detection feature, it also has another gift for the portrait photographer: 'Natural + Flash'. This system takes two shots in quick succession one with flash and one without so you can choose which is better afterwards."Great for people and portraits

Stuff - September 2007
Best of the rest “Fujifilm’s ‘F’series cameras have established themselves as solid, dependable companions. This latest workhorse offers plenty of versatility, with an 8.3MP sensor, 3x zoom and 2.5in LCD, but the added bonus of ISO 2000 maximum sensitivity and Face Detection technology.” 5 stars.

T3 - September 2007
“Terrific for low-light and people pictures, this solid compact is an all-round classy shooter. It’s intuitive to use and the 8 megapixel sensor equals massive, high quality prints. Love: Face Detection technology, quick and excellent pictures.” 5 Stars.

Digital Arts - August 2007
“We were impressed by the Fujifilm FinePix F40fd’s low-light performance. It’s a quick snapper worth investigating… Comfortable design, excellent full auto mode with many functions for quick snapping, including Face Detection technology and Natural Flash mode.”
Computer Shopper - June 2007
“The Fujifilm FinePix F40fd is a nice point-and-shoot camera. Most casual snapshooters will likely be pleased with the images they get from this model… Image quality is very good, with accurate-looking colours. The camera’s automatic white balance does a nice job of neutralising colours when shooting under fluorescent lighting or natural daylight.”

IT Week - June 2007
“The FinePix F40fd is the newest model in Fujifilm’s ‘F’ series and comes with all the features expected from a top-of-the-range 8.3 megapixel camera, including Face Detection technology… We were very impressed with the camera. It produced excellent images in most lighting conditions, and Face Detection certainly makes portraits easier to shoot.”
Think Camera - April 2007
"The Fujifilm F40fd is a fabulous little camera. It is 8.3MP, enough pixels for an enormous print, and it's the first Fujifilm compact to take both xD cards and SDs. It copes exceptionally well with high contrast situations such as bright sunshine. The Fujifilm F40fd is a joy to use and never disappoints."
Daily Mail - August 2007
5 stars
"Images from the 8.3-megapixel, FinePix F40fd, are simply stunning: smooth, bursting with colour and full of detail. There aren't too many confusing manual features, making this an ideal camera for party animals or simply anyone new to digital photography."
Which Digital Camera - November 2007
Best Buy - 5 stars"Fujifilm's FinePix F40fd may look rather restrained in this company, but this point-and-shoot boasts a compelling mix of ease of use, blistering speed of operation and great picture quality... At lower ISOs the picture quality was simply great - there's plenty of detail and colours are terrific."






