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FinePix F40fd The ultimate high-tech style compact

Stuff - September 2007

“Fujifilm’s ‘F’series cameras have established themselves as solid, dependable companions. This latest workhorse offers plenty of...
Stuff - September 2007

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  • FinePix F40fd
candlelit image 'Noise' 'Noise' candlelit image, less 'Noise' Crisp, clear images with less 'Noise'

Real Photo Technology (RPT)

Fujifilm's Real Photo Technology brings together CCD, processor and lens to deliver images of optimum quality that are rich in colour, detail and sharpness and low in noise. Fujifilm's proprietary Super CCD HR VI is a unique octagonal shape, which means it has a larger surface area than traditional sensors, making it more sensitive to light.

This gives Fujifilm's FinePix cameras their high ISO sensitivity ratings, which mean faster shutter speeds and a reduction of image blur. The Real Photo Processor II has a unique double 'noise' reduction algorithm which is highly effective at reducing the grain that can ruin pictures in low light. The FinePix F40fd achieves ISO 2000 (1600 selectable) at full resolution, which allows you to capture priceless memories with every gradation of light and colour, even in low-light situations without flash.

image of girl at beach (no FD) Without Face Detection image of girl at beach (with FD) With Face Detection

Face Detection

The FinePix F40fd is Fujifilm's fourth digital camera to feature hard-wired Face Detection technology, joining best-selling FinePix S6500fd, F31fd and Z5fd models. Most photos are taken of people in low light conditions and these are the situations when most photos go wrong. Face Detection ensures the camera prioritises faces in the frame and will adjust the focus, exposure and flash to ensure that you take a perfect picture every time.

Because the technology is hard-wired to the camera's processor, it is capable of detecting faces and taking a photo in as little as 0.05 seconds.

In Playback mode, Face Detection will automatically zoom in to subjects' faces and trim the shot for optimum portraits.

image of girl in sunhat (no flash) Natural light without flash image of girl in sunhat (with Intelligent Flash) With Fujifilm's Intelligent Flash

Making light work of photography

For better results with flash photography, Fujifilm's Intelligent Flash system analyses the scene and automatically controls flash power output. The result is balanced exposure where the scene is sufficiently illuminated, without washing out the foreground in the picture, or losing background detail.

Natural Light & Flash mode goes one step further, taking two photos in quick succession – one without flash, and one with. Both photos are then displayed side by side for easy comparison.

Blurred image of women in bar (no RPT) Conventional camera Clear image of women in bar (RPT) Real Photo Technology

Anti-blur

Users will immediately appreciate the benefits of Fujifilm's Super CCD sensor. The increased surface area means it is more sensitive to light, enabling faster shutter speeds to help reduce image blur and the need for flash when taking photos in low light.

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