Fujifilm began marketing the DocuCentre Color series of digital color multifunction machines in the Asia-Oceania region during the fiscal year under review. The Company also proactively proceeded with measures to expand its manufacturing and marketing systems in the region, particularly in China, which has markets that are expected to grow greatly. Consolidated revenue in this region rose 13.4%, to ¥279.1 billion.

Fuji Photo Film (China) Investment Co., Ltd., Obtains "China Regional Headquarters" Status

Shanghai's municipal government has given "China regional headquarters" status to Fuji Photo Film (China) Investment Co., Ltd., a wholly owned subsidiary of Fujifilm, based on "Provisional Regulations on Encouraging Multi-National Corporations to Establish Regional Headquarters in Shanghai." As the Chinese market continues to grow and prosper, Fuji Photo Film (China) Investment was established in April 2001 to serve as a means of more actively investing in new Fujifilm businesses; promoting the localization of manufacturing, marketing, and R&D systems in China; and providing high-quality products incorporating the most advanced technologies to Chinese consumers. Fuji Photo Film (China) Investment's "China regional headquarters" status will enable Fujifilm to expand its operations in China with even greater dynamism than previously.

Fuji Xerox Consolidates Asia-Oceania Business Headquarters Functions in Shanghai

Start of the Full-Scale Development of Chinese Business Operations Focused on Direct Sales and Services
In April 2003, Fuji Xerox shifted its Asia-Oceania business headquarters functions from Tokyo to Shanghai and created a quadripartite system of cooperation with satellite headquarters in Singapore, Sydney, and Tokyo. These moves were designed to promote the horizontally oriented development of operations in the Asia-Oceania region, particularly in rapidly growing Chinese markets. Fuji Xerox intends to sustain and augment its strategic investments aimed at expanding its operations in the Asia-Oceania region, which had been an engine of growth in the Document Solutions business. At the same time, the company will strive to build systems for direct sales and maintenance services so that it can provide higher quality products and support services to Chinese customers.

Asian Stars Feature in China Advertising Campaign

Fujifilm has launched a full-scale advertising campaign, using television and printed media, that features Aaron Kwok, a Hong Kong singer/actor famous throughout Asia, and popular Japanese actress Norika Fujiwara. The ads, for Superia and FinePix products, were universally well received, and will further deepen the penetration of the Fujifilm brand name.

Malaysia

Fuji Photo Film (Malaysia) Sdn. Bhd.
Letter Box 3, 3rd Floor, Office Block 1, Crystal Plaza,
Lot 4, Jalan 51 A/223, 46100 Petaling Jaya, Selangor
Darul Ehsan, Malaysia

PRC

Fuji Photo Film (China) Investment Co., Ltd.
No. 011, 31st Floor, HSBC Tower, 101 Yin Cheng East Road,
Pu Dong New Area, Shanghai, PRC

FUJIFILM Imaging Systems (Suzhou) Co., Ltd.
138 Chang Jiang Road, New District, Suzhou, Jiangsu, PRC

Singapore

Fuji Photo Film (Singapore) Pte Ltd
10 New Industrial Road, Fujifilm Building,
Singapore 536201

Fuji Hunt Photographic Chemicals, Pte. Ltd.
15 Tuas Avenue 7, Singapore 639270

Thailand

Fuji Photo Film (Thailand) Ltd.
S.P. Building, 8th Floor, 388 Phaholyothin Road,
Samsennai, Phayathai, Bangkok 10400, Thailand